Let me paint a picture of who my magazine would be aimed at, the reader would be 16-35/40, quite possibly play a musical instrument such as Electric Guitar, have a long or unordinary hair style, of course enjoy Rock music especially older artists such as Motley Crue, Thin Lizzy and Guns'n'Roses. They would casually wear worn out blue stonewashed style jeans, perhaps skinny with a t-shirt sporting their favorite bands logo and on a night out at perhaps a gig they would wear a variety of leather clothing such as a biker style jacket and maybe even gloves. Alternatives would be a denim jacket as well.
The clothes mentioned above would most probably be purchased in independant stores or less trendy larger clothing chains, it's quite unlikely they would be following the latest fashion trends and would mould their own look, possibly based upon favorite music artists.
I expect them to have some fairly good degree of educucation, thus having a decently paid job giving them the disposable income to buy this magazine. I also expect that they would be mainly male, which is reflected in the style of magazine, being Classic 70's/80's rock in which the majority of bands were all male.
The image to the Right is an example of someone at the older end of the spectrum of my target audience, someone who may have lived through the era of 70's and 80's rock.
Do you think of the glam rock element of the rock market would be large enough to sustain a magazine on it? You would have to make a stronger case. For example what brands would you hope to attract to advertise in your magazine to ensure that the advertising revenue was strong? Note in media kits specific brands are often mentioned as being widely purchased by the target audience.
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