PLC'.Future PLC have a fair bit of experience publishing music magazines, try the largest publisher of guitar magazines in the world and music magazines in the UK and US, especially rock and metal themed magazines, some that have been going for more than 25 years, considering the average life-span of some magazines it's clear future know what they're doing.
With a company like Future PLC backing my magazine a believe it could get the coverage it needs with advertisements in it's other magazines that would most probably have readers interested in Glam rock.
One risk though is that they already publish the magazine 'Classic Rock' which could prove to be a competitive rival. Hopefully because my magazine is more Glam Rock orientated it will fill a gap in their portfolio between Classic Rock and the Heavy Metal magazine 'Metal Hammer'.
The magazine will also need a synergy, some form of advertisement in another media form to increase profit. An online viral video would be a great way of advertising as well as adverts on official video's for bands of this particular genre would bring in a possible audience. An online version of this magazine may help, although it's debatable whether or not to make this service free or for subscribers.
Of course the magazine will have to make itself well known before Online versions can be published due to costings and whether it's worth taking the risk. If we build up a solid audience and customer base such moves wouldn't be as risky
Actually these days it is much cheaper to set up an online magazine. This is mainly because of the reduced production and distribution costs. You could decide in fact that the main distribution method for your magazine would be online. However if you don't you should try to find out how Future magazines are distributed within the UK. Future is a publisher rather than a distributor.
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